Marketing

content management system

What Content Management System Should I Choose?

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Selecting a content management system for your website can be a confusing process that has far-reaching long-term implications. Making matters worse, agencies often mislead clients into selecting the agency’s proprietary CMS to handcuff the client to the agency for the life of the website. Learn enough to make an informed decision!

Social Media Video Experiments

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Video posts don’t always work the way they should in Social Media. We review the potentially negative consequences, and explore 3 video formats to look for a platform that works across multiple social platforms.

content management system

The Three Legs of a Content Marketing Platform

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The success of your content marketing strategy will depend on which website content management system you select, your syndication technology and how you measure the outcomes of your activities.

News Media - where did all the reporters go?

Where Did All the Reporters Go?

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The news media landscape continues to undergo crushing change. Ad revenues are down for television, print and radio. News print circulation has eroded. And online news revenue hasn’t filled the gap. Learn more about what this means for marketing and communication professionals.

How to Write a News Release

Getting Your News Release Right

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A news release can be a powerful tool that informs and engages your audience, attracts media coverage and satisfies regulatory obligations. In the wrong hands, however, an improperly constituted news release can put an organization in hot water. In this article we explore how marketing and communication professionals can avoid some common traps and get the most out of their news release.

Untangling the Newswires

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Commercial newswires have evolved from their 1950 teleprinter origins into sophisticated technology companies that offer a wide range of services. Here we explore how marketing and communication professionals can get the most out of their newswire provider while also ensuring that their content is syndicated across their web, email and social media channels.

Newswire History

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The origin of today’s commercial newswires is rooted in the invention of the first commercial telegraph in 1837 and the news agencies that sprang from this invention. Yet, it wouldn’t be until the 1950’s that newswires would emerge to make it easier for businesses and communications professionals to distribute their news broadly.