How to Write a News Release

Getting Your News Release Right

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A news release can be a powerful tool that informs and engages your audience, attracts media coverage and satisfies regulatory obligations. In the wrong hands, however, an improperly constituted news release can put an organization in hot water. In this article we explore how marketing and communication professionals can avoid some common traps and get the most out of their news release.

Untangling the Newswires

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Commercial newswires have evolved from their 1950 teleprinter origins into sophisticated technology companies that offer a wide range of services. Here we explore how marketing and communication professionals can get the most out of their newswire provider while also ensuring that their content is syndicated across their web, email and social media channels.

Newswire History

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The origin of today’s commercial newswires is rooted in the invention of the first commercial telegraph in 1837 and the news agencies that sprang from this invention. Yet, it wouldn’t be until the 1950’s that newswires would emerge to make it easier for businesses and communications professionals to distribute their news broadly.

You Don't Have to Beg for Analyst Research Coverage

Don’t Beg for Analyst Research

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Sell-side research analysts are probably the most important gatekeepers to the capital markets. Analysts act as a spokesperson on behalf of your company. They speak to their sales desk, retail investor networks, institutional clients, and they are often quoted in the media. Learn more about how to attract analyst research coverage to your story.

Earning Broker-Dealer Support

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To be successful in the capital markets public companies need broker-dealer support. Healthy broker-dealer support includes constructive research, effective institutional marketing, active trading and broker access. Learn how to get the very best from the sell-side.

The seven common mistakes made in investor relations

The Seven Deadly Sins of IR

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Don’t jeopardize your sell-side and buy-side relationships in the capital markets. Learn to avoid these common investor relation mistakes.

Communications, Regulations, Financial Analysis, Relationships

Investor Relations Skills

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Investor relations (“IR”) professionals are paid handsomely. But is your IR program enhancing shareholder value? Are you getting the value you need? Read on to find out.

Investor relationship management

Investor Relationship Management

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Managing your company’s capital market relationships is a complex task that, done right, can enhance shareholder value. But do you have the systems and processes in place to do it properly?

Financial analysis skills are table stakes for your investor relations provider

Financial Analysis

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Financial analysis skills are key to investor relations (“IR”). However, is your investor relations up to providing the analysis and written narrative for your MD&A, press release and webcast every quarter?

Rules - Regulations governing public companies

Knowing the Rules of IR

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Your investor relations team must know the rules & regulations that govern public companies. If you’re not sure, the consequences are too serious for you to have any doubts.