Does your investor relations team have the chops for communications? It takes more than just being a good writer, it requires the same skills that are expected of any marketing professional.
Marketing and Communication Skills for Investor Relations
Steuart Britt once wrote that ‘Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.’ The same concept applies to IR. To be successful, your IR provider will need to combine the following communication skills: strong communications strategy, great written content, compelling visual design, and the right marketing technologies to reach and retain your target audiences.
Your Investor Relations needs to tell the story of your company so that a lay person can understand it. Remember that portfolio managers and retail investors are not experts in your industry. Investor Relations should work to eliminate jargon and incorporate visual elements to simplify your message about the company’s value proposition, financial position and strategic plan.
The type of investors you want are the type that understand a company before investing in it. Many IR providers fail to remember that stories, not numbers, are what people relate to and invest in.
If you have further questions or would like to speak with us, don’t hesitate to contact us.
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