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Social Media Video Experiments

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Video posts don’t always work the way they should in Social Media. We review the potentially negative consequences, and explore 3 video formats to look for a platform that works across multiple social platforms.

better writing tips and frameworks

Better Writing in Seven Minutes

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Better writing is only seven minutes away. Watch this video to learn a better writing framework and avoid the common traps people fall into when they write.

canadian media

The Great Canadian Media Shake-Up of 2016

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The Canadian media landscape shifted again last week. Ongoing digital disruption of news media continues to threaten the viability of the industry as a whole. Learn what this means for communication professionals.

content management system

The Three Legs of a Content Marketing Platform

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The success of your content marketing strategy will depend on which website content management system you select, your syndication technology and how you measure the outcomes of your activities.

winston churchill - great success stories

Uncover Your Inspirational Story

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Your employees and investors are seeking a compelling story, a bold vision and an authentic message. All successful businesses come from humble beginnings. But before any company becomes a great success story, there is a visionary story that inspires employees, customers and investors to be a part of the journey.

News Media - where did all the reporters go?

Where Did All the Reporters Go?

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The news media landscape continues to undergo crushing change. Ad revenues are down for television, print and radio. News print circulation has eroded. And online news revenue hasn’t filled the gap. Learn more about what this means for marketing and communication professionals.

How to Write a News Release

Getting Your News Release Right

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A news release can be a powerful tool that informs and engages your audience, attracts media coverage and satisfies regulatory obligations. In the wrong hands, however, an improperly constituted news release can put an organization in hot water. In this article we explore how marketing and communication professionals can avoid some common traps and get the most out of their news release.

Untangling the Newswires

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Commercial newswires have evolved from their 1950 teleprinter origins into sophisticated technology companies that offer a wide range of services. Here we explore how marketing and communication professionals can get the most out of their newswire provider while also ensuring that their content is syndicated across their web, email and social media channels.

Newswire History

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The origin of today’s commercial newswires is rooted in the invention of the first commercial telegraph in 1837 and the news agencies that sprang from this invention. Yet, it wouldn’t be until the 1950’s that newswires would emerge to make it easier for businesses and communications professionals to distribute their news broadly.