Analyst Day – Town Hall Presentations
Analyst day – town hall presentations need to be solid, and sometimes management simply doesn’t have the time to rehearse a dynamic presentation. Following the Prezi based presentation in 2012, and due to limited time to script and rehearse for 2013, Parkland reverted back to a static presentation. Using compelling visuals, Parkland was able to speak to the successful completion of a number of business acquisitions, the scope of Parkland’s operations, and guidance for 2014 to 2016. (The volatility of a key supply contract made it impossible to provide meaningful guidance for 2013).
To review the presentation click on the image below:
The strategy paid off. First, the analyst day was highly effective at managing down investor expectations after strong EBITDA growth between 2010 and 2012. Second, the employee town hall meeting was successful at getting employees engage and get behind the plan.
For more information about Parkland please visit their website at www.parkland.ca