Video Production and Editing
I always applaud organizations that use video as a communications medium. If you’re thinking of going down this avenue you’ll need to work with someone who knows how to coordinate and manage video production and editing. Video can be a highly effective tool to engage your audience and get your message out. Unfortunately, many videos end up coming across as cheesy and cliché because they fail to do the following:
- Define the purpose
- Consider the audience and their predispositions
- Plan diligently
- Find authentic stories and storytellers that will engage with the audience
- Be authentic
This is a simple background video created from B-roll for a client’s AGM.
Before considering video, your organization will need to begin building its video asset library by collecting B-roll whenever possible. Other video assets that we often ask clients to consider is using animation to explain business concepts. A great studio that I have found for this is Revolution Productions.