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Capital Market Insights

Put our decades of experience in strategic communications, the capital markets, and investor relations to work for you.
Implementing AI in your capital markets function
Implementing Artificial Intelligence in Your Capital Markets Program 1024 576 Tom McMillan

Implementing Artificial Intelligence in Your Capital Markets Program

Artificial intelligence has already become table stakes for corporate capital market functions. Laggards in adopting AI are already watching their valuation lag behind companies that are taking advantage of the efficiency, scale, and enhanced engagement made possible by AI. read more
Preparing for Your Initial Public Offering
Preparing for Your Initial Public Offering & Getting it Right 1024 576 Tom McMillan

Preparing for Your Initial Public Offering & Getting it Right

Your company’s initial public offering (“IPO”) will set the tone for how the capital markets perceive your company for years. When companies get it right, the IPO becomes a foundation for durable access to capital and long-term success. However, when companies fall short in their IPO preparation process, the damage can linger and hold down the company’s valuation over the long-term. read more
Building an Investment-Grade Investor Presentation
Building an Investment-Grade Investor Presentation 1024 576 Todd Coakwell

Building an Investment-Grade Investor Presentation

Investors judge the quality of your company through the quality of its investor presentation and other materials. The look, feel, brand, and clarity of the investor presentation will determine how the company, its prospects, and management credibility is perceived. read more
It is management's responsibility to enhance the trading liquidity of their company's stock
Enhance Your Company’s Trading Liquidity 1024 576 Tom McMillan

Enhance Your Company’s Trading Liquidity

Management teams that shrug their shoulders when confronted with poor trading liquidity are failing their shareholders. By ignoring strategies to improve their trading liquidity, and turning stock holders into stuck-holders, management teams doom their companies to a discount. Companies can enhance their trading liquidity and valuation by maximizing market access and awareness while activating demand through a robust conversion funnel. read more
Broker-Dealer Relationships – Building a Marriage of Equals 1024 576 Tom McMillan

Broker-Dealer Relationships – Building a Marriage of Equals

Choosing the right broker-dealers to work with is nearly as important as choosing who to marry. The right partner will support you – the wrong partner will leave you on the sidelines. Companies must partner with firms whose capabilities, sector focus, and size align with the company’s own. In short, companies should seek a marriage of equals when it comes to the sell-side. read more
Share buybacks, NCIBs, and repurchases can hurt your company's share performance
The Hidden Dangers of Share Buybacks and NCIBs 1024 576 Tom McMillan

The Hidden Dangers of Share Buybacks and NCIBs

Share buybacks often look like a winning strategy. They boost EPS, return cash, and signal confidence. But for companies with small floats or weak liquidity, buybacks can seriously undermine value. This post explains why, and offers a checklist for boards to consider before repurchasing shares. read more
Artificial Intelligence Can Hurt IR
Artificial Intelligence: How It Can Help and Hurt Investor Engagement 1024 576 Tom McMillan

Artificial Intelligence: How It Can Help and Hurt Investor Engagement

AI tools like chatbots and outreach agents promise efficiency for IR teams. But if they reduce human contact, they can hurt your investor conversion funnel. This post shows when AI helps — and when it harms investor engagement — and offers practical guardrails for IR professionals. read more
Renegade Board
Renegade Boards: When Directors Go Rogue 1024 576 Tom McMillan

Renegade Boards: When Directors Go Rogue

Renegade boards can disrupt strategy, destroy value, and blindside shareholders. This post explains why boards go rogue, highlights real cases like Gildan and Nestlé, and shows how management can protect the company through stronger investor relationships, clearer communication, and smarter governance practices. read more