Does your emergency response plan have a crisis communications framework? If tragedy strikes, do you have your communication channels and holding statements ready for your employees, investors, customers and stakeholders? Does your management team and spokesperson possess the necessary media training to avoid common mistakes that create conflict, controversy and negative press?
Some useful resources that can help organizations prepare themselves include:
- The Centre for Risk Communication, led by Dr. Vincent Covello, which can help inform your approach to crisis communications;
- The Centre for Excellence in Emergency Preparedness; and
- Allan Fryer Media led by Alan Fryer, previously a W5 reporter, that can help with you media training.
These resources inform our approach to crisis communication, and we combine this with a sound understanding of the most effective communication and media monitoring technologies to use in managing a crisis.
Crisis incidents managed include:
- 2014 concerns about fuel pricing in declining crude price environment.
- 2013 Jason Reyes shooting at Red Deer Fas Gas Plus.
- 2013 stabbing incidents at multiple Fas Gas Plus stations.
- 2012 Ontario Esso gasoline contamination.
- 2011 Goldstream – Malahat fuel spill on Vancouver Island.