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Tom McMillan

content management system

What Content Management System Should I Choose?

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Selecting a content management system for your website can be a confusing process that has far-reaching long-term implications. Making matters worse, agencies often mislead clients into selecting the agency’s proprietary CMS to handcuff the client to the agency for the life of the website. Learn enough to make an informed decision!

Social Media Video Experiments

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Video posts don’t always work the way they should in Social Media. We review the potentially negative consequences, and explore 3 video formats to look for a platform that works across multiple social platforms.

better writing tips and frameworks

Better Writing in Seven Minutes

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Better writing is only seven minutes away. Watch this video to learn a better writing framework and avoid the common traps people fall into when they write.

canadian media

The Great Canadian Media Shake-Up of 2016

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The Canadian media landscape shifted again last week. Ongoing digital disruption of news media continues to threaten the viability of the industry as a whole. Learn what this means for communication professionals.

content management system

The Three Legs of a Content Marketing Platform

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The success of your content marketing strategy will depend on which website content management system you select, your syndication technology and how you measure the outcomes of your activities.

winston churchill - great success stories

Uncover Your Inspirational Story

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Your employees and investors are seeking a compelling story, a bold vision and an authentic message. All successful businesses come from humble beginnings. But before any company becomes a great success story, there is a visionary story that inspires employees, customers and investors to be a part of the journey.

Every Book is Judged by its Cover

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Every book is judged by its cover. No matter how compelling and interesting the story inside is, if it isn’t packaged properly, it will fail to get the attention it deserves. The same is true of your company. Don’t ruin the lustre of your great story with shabby packaging.

content management system

Investor Communication Platforms

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Find out how your investor relations team can achieve greater reach and attention among investors through an integrated communication platform.

Pounding the table won't enhance shareholder value

Quit Pounding the Table – Use an IR Framework that Works

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Public companies often see a disconnect between their performance and their valuation. A sound investor relations program can enhance shareholder value by simplifying and distilling their company’s story; packaging the story so it is clear and compelling; and ensuring the story reaches the right investors.

News Media - where did all the reporters go?

Where Did All the Reporters Go?

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The news media landscape continues to undergo crushing change. Ad revenues are down for television, print and radio. News print circulation has eroded. And online news revenue hasn’t filled the gap. Learn more about what this means for marketing and communication professionals.