• 1-800-880-6491

Design & Branding

Capturing Investor Attention in a Visual-First Capital Market Through Investment Grade Design & Branding

Contact UsSubscribe
The Challenge

Today’s investors process vast volumes of information—and make decisions quickly. Whether scanning a fact sheet, attending a roadshow, or reviewing an annual report, visual clarity and design quality play a critical role in how your company is perceived. Yet many public companies underinvest in design or rely on generic templates that fail to reinforce their story or stand out in a competitive capital market.

Without compelling investor-facing design & branding, even the strongest fundamentals can get overlooked. Poor visual communication negatively influences investor perceptions, dilutes credibility, weakens message retention, leading to missed opportunities.

Our Solution

Purpose-Built Design & Branding That Enhances Investor Engagement

Our Design & Branding services transform your investor materials into investment grade, high-impact, capital-markets-ready assets that reflect your brand strength, strategic clarity, and long-term value. From pitch decks to proxy circulars, we ensure every touchpoint with the investment community communicates confidence and professionalism.

We specialize in design for investor audiences, including:

  • Investor Presentations: Visually engaging decks for earnings calls, non-deal roadshows, AGMs, and investor days that drive clarity and reinforce key messages.

  • Annual Reports & ESG Reports: Professionally designed disclosures that balance regulatory accuracy with brand-forward design and investor readability.

  • Proxy Materials & Governance Documents: Clear, accessible layouts that support shareholder engagement, voting clarity, and compliance.

  • Fact Sheets & Infographics: Concise, visually compelling summaries of financial performance, strategic milestones, and operational highlights.

  • IR Website Design: Clean, intuitive layouts that showcase key investor content, financial data, and corporate storytelling across devices.

  • Capital Markets Branding: Visual identity development for newly public companies, spin-outs, or M&A situations to signal credibility and market readiness.

At MCI, we blend design expertise with capital markets fluency—ensuring every document or digital experience is not only beautiful, but strategically aligned to attract and retain investor attention.

Our Capabilities
MCI Capabilities

Activist Resolution

MCI Capabilities

Corporate Communications

MCI Capabilities

Capital Markets
Strategy

MCI Capabilities

Crisis
Communications

MCI Capabilities

Debt and Equity
Offerings

MCI Capabilities

Design &
Branding

MCI Capabilities

Digital
Technologies

MCI Capabilities

ESG &
Sustainability

MCI Capabilities

Financial
Reporting

MCI Capabilities

Initial Public
Offerings

MCI Capabilities

Ongoing Investor
Relations

MCI Capabilities

Investment
Grade Events

MCI Capabilities

Market
Coaching

MCI Capabilities

Market
Connect

MCI Capabilities

Perception
Audits

MCI Capabilities

Transaction
Communications

Learn more about the capital markets

Access Our Insights

Investor email news alerts are part of a larger investor communication system meant to capture, collect, and manage your company’s pool of engaged investors.

Investor Email News Alerts

 Investor Email News Alerts 1024 576 MCI Capital Markets

Many capital market professionals and investors rely on your email news alerts to stay up-to-date on your company’s current events. Unfortunately, many news alert systems leak away your pool of engaged contacts and compromise essential relationships.

Investor Relations Website Design Guide | IR Website Best Practices

Investor Relations Website Design Guide

 Investor Relations Website Design Guide 1024 576 MCI Capital Markets

The investor relations website (IR website) is your company’s flagship digital property for the capital markets. Your IR team’s ability to attract investors and other key professionals depends on it!

The Quality of your ownership data directly impacts the quality of your investor engagement and investor targeting

Ownership Data Quality

 Ownership Data Quality 1024 576 MCI Capital Markets

The quality of your ownership data will dictate the success of your investor targeting initiatives, your ability to detect share movements in a timely manner, and your understanding of the return on investment of your marketing activities.

Investor Relations: European Marketing with Broker Dealers

Institutional Marketing in Europe

 Institutional Marketing in Europe 1024 576 MCI Capital Markets

Institutional marketing in Europe has been forever changed by MIFID II. You can use this methodology to identify the broker-dealers that are best positioned to arrange a European roadshow now.

Investor relations professionals must understand market regulations, and excel at financial analysis, writing, design, digital technologies, and more

Building A Competent Investor Relations Professional

 Building A Competent Investor Relations Professional 1024 576 MCI Capital Markets

Most companies have to build a competent investor relations professional. Finding one is like finding a needle in a haystack. True competence requires a rare blend of regulatory knowledge, financial analysis, writing, and design.

Sustainability and Investor Relations

Sustainability and Investor Relations

 Sustainability and Investor Relations 1024 576 MCI Capital Markets

In 2021 there were 3,404 investment firms managing $121 trillion that had signed on to the UN’s Principles of Responsible Investing. Sustainability is now inextricably linked to investor relations, yet few management teams are prepared for or understand the risks

Effective Investor Relations and Capital Markets Strategy Requires the Fair Valuation Framework

The Fair Valuation Framework

 The Fair Valuation Framework 1024 576 MCI Capital Markets

Companies that see a disconnect between their performance and their valuation are missing a component of the Fair Valuation Framework. Enhance shareholder value by ensuring your company’s story is credible, clear, compelling, and connected to the right people in the capital markets.

Investor Relations - Clear Communication is required to achieve a fair valuation

Clear – People only invest in what they understand

 Clear – People only invest in what they understand 1024 576 MCI Capital Markets

Investors only buy what they understand. Clear communication, a key component of the Fair Valuation Framework, ensures investors understand your company’s story, and their expectations are aligned with reality.

Compelling investment grade investor communications are key to grabbing the market's attention, share of mind, and share of wallet.

Compelling – Attract investor share of mind

 Compelling – Attract investor share of mind 1024 576 MCI Capital Markets

Compelling investment grade investor communications are the key to grabbing the market’s attention, share of mind, and share of wallet. This requires superior branding and design.

Need Better Design & Branding?

The capital markets can be bewildering, even to the most experienced management teams. We believe that most executives are committed to maximizing shareholder value, but poorly executed investor relations can lead to valuation loss, reputational damage, employee attrition, deal failure, and even shareholder revolt.

MCI has helped its clients unlock billions of dollars in market value through a proven system that delivers sound messaging, branding, and engagement strategies. Over the past two decades our team has been involved in $5.7 billion in corporate actions that include $3.1 billion in acquisitions and $2.6 billion in financings-all successful.

MCI can help you resolve unfair valuation discounts and get the most out of your company’s public listing. Contact us today to engage our data driven, results focused process to unleash real progress.