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Digital Technologies

Reaching and Converting Investors in a Fragmented Media Landscape Requires the Execution of a Sound Digital Technology Strategy

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The Challenge

Investors increasingly consume information across multiple digital channels—LinkedIn, X (formerly Twitter), email alerts, earned media, paid media, and your investor website. Yet many public companies lack the digital infrastructure, content strategy, and targeting capabilities needed to engage investors where they are. A static website or underused social feed can lead to missed impressions, poor investor conversion, and diminished visibility in the capital markets.

Without a modern digital technologies strategy, companies risk falling behind in an environment where perception is shaped in real time and investor attention is earned—not assumed.

Our Solution

Strategic Corporate Communications That Build Confidence and Credibility

Our Digital Technologies service empowers public companies to expand their investor reach, amplify key messages, and capture actionable engagement data. We integrate design, content, and analytics into digital campaigns tailored for the unique needs of the capital markets.

Our offering includes:

  • Social Media Strategy & Campaign Execution: We design and manage investor-facing content calendars, including earnings graphics, milestone announcements, and executive thought leadership on LinkedIn, X, and other key platforms. Read More

  • Paid Digital Media & Targeted Advertising: We deploy geotargeted and investor-specific ad campaigns that boost visibility of capital events, thought leadership, and newsflow in key financial hubs.

  • Email Alerts & Shareholder Updates: We ensure your email news alert service is capturing the maximum number of subscribers and isn’t bleeding away investors and analysts that are otherwise engaged. We also produce investor updates that reinforce transparency and keep stakeholders engaged.

  • Optimized IR Website Infrastructure: We support the design and management of IR websites with clear content, intuitive UX, and integrations for data capture and compliance.

  • Investor Funnel Conversion Tools: We implement backend systems that effectively capture accredited investors, sell-side professionals, and retail investors, turning anonymous traffic into qualified leads for future engagement.

With MCI, your digital presence becomes a strategic investor relations tool—amplifying your reach, sharpening your message, and converting interest into long-term support.

Our Capabilities
MCI Capabilities

Activist Resolution

MCI Capabilities

Corporate Communications

MCI Capabilities

Capital Markets
Strategy

MCI Capabilities

Crisis
Communications

MCI Capabilities

Debt and Equity
Offerings

MCI Capabilities

Design &
Branding

MCI Capabilities

Digital
Technologies

MCI Capabilities

ESG &
Sustainability

MCI Capabilities

Financial
Reporting

MCI Capabilities

Initial Public
Offerings

MCI Capabilities

Ongoing Investor
Relations

MCI Capabilities

Investment
Grade Events

MCI Capabilities

Market
Coaching

MCI Capabilities

Market
Connect

MCI Capabilities

Perception
Audits

MCI Capabilities

Transaction
Communications

Learn more about the capital markets

Access Our Insights

Investor email news alerts are part of a larger investor communication system meant to capture, collect, and manage your company’s pool of engaged investors.

Investor Email News Alerts

 Investor Email News Alerts 1024 576 MCI Capital Markets

Many capital market professionals and investors rely on your email news alerts to stay up-to-date on your company’s current events. Unfortunately, many news alert systems leak away your pool of engaged contacts and compromise essential relationships.

Investor Relations Website Design Guide | IR Website Best Practices

Investor Relations Website Design Guide

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The investor relations website (IR website) is your company’s flagship digital property for the capital markets. Your IR team’s ability to attract investors and other key professionals depends on it!

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Investor relations professionals must understand market regulations, and excel at financial analysis, writing, design, digital technologies, and more

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Sustainability and Investor Relations

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In 2021 there were 3,404 investment firms managing $121 trillion that had signed on to the UN’s Principles of Responsible Investing. Sustainability is now inextricably linked to investor relations, yet few management teams are prepared for or understand the risks

Effective Investor Relations and Capital Markets Strategy Requires the Fair Valuation Framework

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Companies that see a disconnect between their performance and their valuation are missing a component of the Fair Valuation Framework. Enhance shareholder value by ensuring your company’s story is credible, clear, compelling, and connected to the right people in the capital markets.

Investor Relations - Clear Communication is required to achieve a fair valuation

Clear – People only invest in what they understand

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Investors only buy what they understand. Clear communication, a key component of the Fair Valuation Framework, ensures investors understand your company’s story, and their expectations are aligned with reality.

Compelling investment grade investor communications are key to grabbing the market's attention, share of mind, and share of wallet.

Compelling – Attract investor share of mind

 Compelling – Attract investor share of mind 1024 576 MCI Capital Markets

Compelling investment grade investor communications are the key to grabbing the market’s attention, share of mind, and share of wallet. This requires superior branding and design.

Are You Falling Behind on Your Digital Presence?

The capital markets can be bewildering, even to the most experienced management teams. We believe that most executives are committed to maximizing shareholder value, but poorly executed investor relations can lead to valuation loss, reputational damage, employee attrition, deal failure, and even shareholder revolt.

MCI has helped its clients unlock billions of dollars in market value through a proven system that delivers sound messaging, branding, and engagement strategies. Over the past two decades our team has been involved in $5.7 billion in corporate actions that include $3.1 billion in acquisitions and $2.6 billion in financings-all successful.

MCI can help you resolve unfair valuation discounts and get the most out of your company’s public listing. Contact us today to engage our data driven, results focused process to unleash real progress.