Perception Audits

Our Perception Audits service gives public companies a clear, data-backed understanding of how institutional investors, sell-side analysts, and other key stakeholders view your company—what they believe, what concerns them, and how you compare to peers. The results we deliver provide a highly visual and easy-to-understand breakdown of perception gaps, and actionable recommendations to address these gaps.

We deliver a confidential, independent, and actionable analysis that will enhance your communication strategy and align internal perceptions with external reality.

Our audit process includes:

• Targeted Stakeholder Interviews: We conduct in-depth interviews with key shareholders, potential investors, analysts, and governance professionals to uncover unfiltered perspectives.

• Sentiment Benchmarking: We compare stakeholder feedback against peer companies and sector expectations to identify where your story resonates—and where it doesn’t.

• Message Testing & Risk Identification: We evaluate how well your investment thesis is understood and highlight disconnects, credibility issues, and emerging concerns.

• Strategic Communication Recommendations: We deliver a detailed findings report with insights and recommendations to refine messaging, IR strategy, and executive communication.

• Follow-Up Monitoring: We support ongoing perception tracking to monitor the impact of strategic adjustments and keep leadership informed of sentiment shifts.

With Market Climber’s Perception Audits, you gain a powerful strategic lens into how your company is viewed—so you can communicate with greater impact, build investor confidence, and close the gap between perception and value.