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Digital IR Strategies

Implementing AI in your capital markets function
Implementing Artificial Intelligence in Your Capital Markets Program 1024 576 Tom McMillan

Implementing Artificial Intelligence in Your Capital Markets Program
Artificial intelligence has already become table stakes for corporate capital market functions. Laggards in adopting AI are already watching their valuation lag behind companies that are taking advantage of the efficiency, scale, and enhanced engagement made possible by AI. read more
It is management's responsibility to enhance the trading liquidity of their company's stock
Enhance Your Company’s Trading Liquidity 1024 576 Tom McMillan

Enhance Your Company’s Trading Liquidity
Management teams that shrug their shoulders when confronted with poor trading liquidity are failing their shareholders. By ignoring strategies to improve their trading liquidity, and turning stock holders into stuck-holders, management teams doom their companies to a discount. Companies can enhance their trading liquidity and valuation by maximizing market access and awareness while activating demand through a robust conversion funnel. read more
Artificial Intelligence Can Hurt IR
Artificial Intelligence: How It Can Help and Hurt Investor Engagement 1024 576 Tom McMillan

Artificial Intelligence: How It Can Help and Hurt Investor Engagement
AI tools like chatbots and outreach agents promise efficiency for IR teams. But if they reduce human contact, they can hurt your investor conversion funnel. This post shows when AI helps — and when it harms investor engagement — and offers practical guardrails for IR professionals. read more
The importance of an Investor Relationship Management Systems
No Investor Relationship Management System = No IR Program 1024 576 Tom McMillan

No Investor Relationship Management System = No IR Program
In today’s capital markets no capability is more fundamental to a modern investor relations (IR) function than an effective Investor Relationship Management (IRM) system. The IRM is not “nice to have.” It should be at the operational core of every IR program. read more
Turn anonymous sell-side analysts, media and potential investors from the buy-side into engaged participants through a Capital Markets Conversion Funnel
Deploying a Sound Capital Markets Conversion Funnel 1024 576 Tom McMillan

Deploying a Sound Capital Markets Conversion Funnel
To fully unlock unrealized shareholder value, companies require a functional capital markets conversion funnel. Yet so many companies fail to capture and curate their key relationships in the capital markets to the detriment of their valuation. read more
IR Experts Connect the Right Elements of the Investment Thesis to Investors
AI and the Art and Science of Investor Relations 1024 576 Tom McMillan

AI and the Art and Science of Investor Relations
Artificial Intelligence can play a significant role in generating content, analyzing data, and automating tasks within well-defined frameworks for Investor Relations Teams… But the art of IR is best left to the experts.  read more
Countering the Damning Fingerprints of Generative Artificial Intelligence
Don’t Leave Behind the Fingerprints of Artificial Intelligence 1024 576 Tom McMillan

Don’t Leave Behind the Fingerprints of Artificial Intelligence
Generative AI leaves behind invisible fingerprints that can infect the content you write, tip off competitors to AI generated content, and harm your company’s search rank. read more
Artificial Intelligence - Dangers to Publicly Traded Companies
Artificial Intelligence and Selective Disclosure 1024 576 Tom McMillan

Artificial Intelligence and Selective Disclosure
Right this very second, someone in your organization is experimenting with artificial intelligence (“AI”) and inadvertently selectively disclosing material information about your company’s performance and strategy. read more
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